The video above is Jim Nussle describing CUNA’s vision for Credit Unions to step up and be the hero to their communities and becoming the modern-day picture of “People Helping People”.  A vision of Credit Unions being the solution to scalable and sustainable community impact by providing “Financial Wellbeing for All”. This video was taken during CUNA’s 2021 Governmental Affairs Conference

What Does Financial Well-Being Look Like?

According to the Consumer Financial Protection Bureau, Financial well-being describes a condition where a person can fully meet current and ongoing financial obligations, can feel secure in their financial future, and is able to make choices that allow them to enjoy life.

Financial well-being is determined by the extent individuals feel that they:

01 | Have control over day-to-day, month-to-month finances

Financial Well-being means that the household has full control over their finances. They have a plan and know what their money is going to do each day, month and year.


02 | Have Capacity to Absorb Financial Shock

Financial Well-being is having the capacity (emergency fund) that will allow you to easily handle life’s unplanned expenses without going further into debt.


03 | Have the financial freedom to make the choices that allow him or her to enjoy life.

Financial Well-being is having the ability to make the choices in life that make you happy so that you can fully enjoy life and not be a slave to your money.


04 | Are on track to meet his or her financial goals

Financial Well-being is being on track to meet your financial goals whether that be to purchase a new car, a home for your family, or fund your kid’s college education.