How it Works (Step by Step)
* Example scenario where your ROI increases from 1% to 4%
Step 1 – Establish a Charitable Donation Account (CDA)
A Charitable Donation Account (CDA) allows your Credit Union to invest in a variety of expanded investment options that traditionally would be deemed impermissible by the NCUA.
With these new investment options being made available to your Credit Union, you can conservatively expect to increase your Return on Investment from 1% – 1.5% to a 4% – 10% ROI. We partner with leading Investment Managers to maximize the financial return of your CDA investment.
Step 2 – Establish a Community Impact Fund (CIF)
What makes the Charitable Donation Account possible is the NCUA regulation that requires the Credit Union to donate 51% of the investment returns to a 501(c) Charity of your choice as a way to create Community Impact. The remaining 49% of the proceeds can be used to fund other Credit Union initiatives at your discretion.
In this scenario, the income generated for the Credit Union is nearly double, increasing from $50,000 to $98,000 which is the definition of “Doing Well”. However, what makes this strategy so powerful, is that you were also able to generate $102,000 for a Community Impact Fund that will be used specifically to meet the needs of your employees, members and community, which is the definition of “Doing Good”.
Step 3 – Meet the Needs of YOUR Community
Using a Community Impact Fund (CIF), your Credit Union can further leverage the power of this strategy by directing the 51% of your investment return directly to the needs of your employees, members, and community in the form of an Impact Loan, which is a 0% Interest Loan that helps them save and get out of debt.
A Community Impact Fund solves the biggest problem in your community which is the number of households that are currently ALICE (Asset Limited, Income Constrained but Employed)
The Impact Loan helps employees, members, and your community who are ALICE, meet their needs such as food and clothing, housing, transportation, and medical expenses. In the process of paying back an interest-free loan, they are then incentivized to start building emergency savings at your Credit Union.
Together the CDA and CIF can create a sustainable and scalable form of Community Impact that helps both your bottom line and solves the community’s biggest problems.
Step 4 – Grow Your Income and Your Impact
The end result of this strategy is that your Credit Union has the opportunity to grow both your Income and your Impact. No longer do you have to choose between “Success or Significance” as you have the opportunity to have both!
Our goal is to help Credit Unions leverage their unique characteristics to not only compete with the big banks in Fintechs but to thrive. Together our vision of “Prospering Communities Worldwide” can be a reality and we look forward to working with your team!